First Charge EV Charging Station Franchise in India — Investment, ROI, Setup & Step-by-Step Guide

First Charge India is emerging as a reliable and innovative player in the country’s EV charging space. While still in early stages of rollout, they stand out for their trenchless, low-disruption installation technology, tailored for schools, offices, campuses, and commercial setups

Overview : First Charge India (First Charge Pvt. Ltd.)

First Charge India, also known as First Charge Pvt. Ltd., offers a flexible franchise model for EV charging infrastructure across diverse business segments. With pilot installations already underway in schools and office campuses, they’re emerging as a relevant player in India’s electrification movement

Investment Overview

• Estimated Investment: Around ₹30 lakh to ₹50 lakh per charging outlet, depending on facility size and configuration

• Business Model Variability:

  • Full or partial investment participation in charging infrastructure.

  • Options to charge users per electricity consumption or offer charging as a complimentary amenity.

  • Potential additional revenues from government subsidies, carbon credits, or other value-added services

 

Core Strengths & Value Propositions

• Turnkey Franchise Support: End-to-end assistance—from site assessment and installation to staff training and maintenance—reduces complexity for partners.

• Cloud-Enabled Charging Network: Real-time monitoring, intuitive user experience, and centralized control elevate operational efficiency

• Smart Energy Management: Integrated load balancing and energy insights help control costs and optimize charging performance

• Strong Brand Support: Benefits include centralized marketing, branding visibility, and a unified platform for consumer engagement

• Eco-Friendly Mission: Aligns with India’s push toward sustainable mobility, appealing to environmentally conscious partners and users alike.

 

Mission & Vision

• Mission: Accelerate EV adoption by building a smart, sustainable, and accessible charging infrastructure across India—empowering franchise partners and serving evolving mobility needs.

• Vision: To become India’s most trusted EV charging network, enabling seamless charging experiences—anytime, anywhere—for users nationwide

 

Here’s your comprehensive guide on leveraging a First Charge EV Charging Station Franchise:

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Why Partner with First Charge?

• Disruption-free setup: Their trenchless wiring significantly reduces construction scope—ideal for retrofitting chargers in schools, offices, and campuses

• Turnkey solutions: Complete support—from site survey to commissioning—makes getting started easier

• Hardware agnostic: Offers both AC and DC charging units (wallboxes, fast chargers) compatible with global standards (Type-2, CCS, CHAdeMO, Bharat)

• Targeted segments: Focus on public facilities like offices, airports, schools, hospitals, malls, residential complexes, workplaces, and petrol stations

• Consulting-led: Beyond hardware, they also provide design, feasibility assessment, installation strategy, permitting assistance, and EV-readiness consulting

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Estimated Investment & Setup Costs

Since First Charge is still building its network, here’s an estimated cost structure based on common industry benchmarks:

Note: Costs are approximate. Final figures depend on station size, charger type (AC vs fast DC), and land lease or ownership.

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Franchise Model & Geographic Potential

• Flexible deployment: Works with franchisees, property owners, and institutions to roll out charging stations with minimal disruption

• Ideal locations:

  • Educational institutions & schools

  • Office campuses & IT parks

  • Commercial complexes (malls, hospitals, hotels)

  • Residential societies & workplaces

  • Fuel stations and parking hubs

• Early-mover advantage: As part of a growing network, you can secure prominent locations before national competitors expand.

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Projected ROI & Payback Period

While specific figures for First Charge are not yet public, industry benchmarks suggest:

• Annual ROI: 10–15%, depending on charger usage and location.

• Payback period: 5–7 years under normal utilization rates.

• Additional revenue potential from premium services (e.g., parking fees, advertisements, convenient setups).

Your actual numbers will vary based on footfall, parking fees, charger capacity, and energy pricing.

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Step-by-Step: How to Get Started with First Charge

1. Explore & Connect

   • Visit their website or contact via email/phone to express interest

2. Site Consultation

   • Their team will evaluate your land/property, check feasibility, and offer a tailored solution.

3. Franchise Agreement

   • Finalize terms—typically includes station location, setup, revenue share or lease model, and maintenance obligations.

4. Design & Approvals

   • First Charge manages design, technical specs, permitting, and compliance.

5. Installation & Commissioning

   • Trenchless system ensures quick and clean setup; installation of chargers, software integration, and operational testing follow.

6. Soft Launch & Training

   • Your staff receive operational training, and you go live with support for initial users.

7. Ongoing Operations

   • First Charge provides remote monitoring (via cloud-based CMS), tariff management, user support, and maintenance assistance

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FAQs: First Charge EV Franchise

Q1: Is land ownership required?
No. You can offer leased property or own land. The model is flexible and can adapt to various institutional settings (schools, campuses, offices).

Q2: What types of chargers are available?
They offer AC and DC wallboxes and fast chargers, compatible with Indian and international standards (Type-2, CCS, CHAdeMO, Bharat)

Q3: How does their installation model benefit me?
The trenchless, plug-and-play wiring minimizes civil work and disruptions, ideal for sensitive locations like schools or live campuses.

Q4: Do they provide software solutions?
Yes—cloud-based charger management systems include monitoring, tariff control, booking, remote commands, and payment integration

Q5: Are consulting services available?
Yes—they offer end-to-end EV infrastructure consulting including feasibility studies, design, engineering, and project management

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Final Verdict

First Charge presents a unique and low-disruption entry point into the EV charging infrastructure business in India. With innovative trenchless deployment, turnkey solutions, and strong versatility for institutional use cases, it’s a compelling opportunity—especially for educational institutions, corporate campuses, and commercial complexes.

If you’re looking to invest in or partner on an EV charging station with minimal civil hassle and a clear support system, First Charge is a promising choice.